Profile Auditor
Audit your Google Business Profile for completeness, SEO, and NAP consistency.
The Profile Auditor analyses your Google Business Profile and gives you a completeness score with actionable recommendations.
Running an audit
- Go to Google Business
- Select a connected location
- Click Audit Profile
- Review your score and recommendations
What's checked
| Area | What it checks |
|---|---|
| Basic info | Business name, category, description, phone, website |
| Hours | Regular hours, special hours, holiday hours |
| Photos | Cover photo, logo, interior/exterior photos |
| Attributes | Amenities, accessibility, payment methods |
| Posts | Recent Local Post activity |
| NAP consistency | Name, Address, Phone match across the web |
Scoring
Your profile gets a percentage score based on completeness. Each missing or incomplete section includes a specific recommendation for how to fix it.
AI Description
The auditor can generate an SEO-optimised business description using AI based on your business category, services, and location.