Instagram Analytics
Track follower growth, engagement rates, reach, and content performance for your Instagram accounts.
The Analytics page provides detailed insights for your connected Instagram Business or Creator accounts.
Available metrics
Overview cards
- Followers — Current count and growth trend
- Reach — Accounts reached in the last 30 days
- Engagement rate — Likes + comments / reach
- Posts published — Number of posts in the period
Charts
- Follower growth — Daily follower change over time
- Reach & views — Daily reach and video views
- Engagement rate — Engagement trend over time
- Content mix — Breakdown by post type (image, carousel, reel, video)
- Best time heatmap — When your audience is most active
- Audience demographics — Age, gender, and location data
Content performance
- Reels performance — Views, likes, and shares for recent reels
- Top posts — Your best-performing posts by engagement
Data sync
Analytics data syncs automatically once per day. You can also trigger a manual sync from the analytics page.
Requirements
Instagram Analytics requires an Instagram Business or Creator account. Personal accounts don't have access to the Instagram Insights API.