AI Captions
Generate platform-optimised captions using AI that learns your brand voice.
AI Captions generates social media captions tailored to your brand voice and the platform you're posting to.
Using AI Captions
In the Composer, click the AI Captions button (sparkle icon) next to the caption field.
Options
- Describe your post — Tell the AI what the post is about
- Platform optimisation — Captions are tailored to the selected platform's character limits and best practices
- Tone selection — Choose professional, casual, witty, or match your brand voice
- Hashtag inclusion — Optionally include relevant hashtags
- Multiple suggestions — Get 3 caption options to choose from
Brand voice
AI Captions uses your brand profile to match your writing style. Set this up in Brands:
- Voice description — How your brand communicates (e.g. "professional but approachable")
- Example posts — Provide past posts for the AI to learn from
- Keywords — Terms your brand frequently uses
- Avoid words — Terms to never include
AI credits
Each caption generation uses 1 AI credit. Your plan includes a monthly allocation of credits.