Events & Offers
Create event and offer posts for your Google Business Profile locations.
Google Business Profile posts now support three post types: Standard, Event, and Offer.
Post types
Standard
The default post type — a text update with an optional image. Same as before.
Event
Promote an upcoming event at your location.
- Event title — name of the event
- Start and end date/time — when the event takes place
- Call-to-action button — choose from Book, Order, Shop, Learn More, Sign Up, or Call, with a link
Offer
Highlight a promotion or discount.
- Coupon code — the code customers use to redeem the offer
- Redemption URL — where customers go to use the offer
- Terms and conditions — any restrictions or fine print
Creating an event or offer
- Open the Composer and select a Google Business Profile account
- Select the post type from the dropdown that appears below the account
- Fill in the type-specific fields (event details or offer details)
- Add your caption and optional image
- Schedule or publish