About posterly

What posterly does

Managing social media across Instagram, TikTok, LinkedIn, X and the rest of a modern stack usually means juggling native apps, shared passwords, scattered approval threads and a calendar that lives in a spreadsheet. posterly brings that work into one place.

You connect the accounts you already run, draft or adapt content in each brand's voice, send posts for client review when you need sign-off, then schedule and publish from a shared calendar. Teams can work in the dashboard. Builders and assistants can also connect through the posterly MCP server from Claude, ChatGPT, Cursor, Gemini, Grok Bot and other MCP-compatible clients, so scheduling fits the tooling you already use.

The goal is practical: less tab-switching, clearer approvals, and publishing that actually goes out on time. See pricing for plans, agents for how AI clients fit in, and agency workflows if you manage more than one brand.

What makes posterly different

Plenty of schedulers exist. Buffer, Hootsuite, Later and others cover familiar ground. posterly is built around agency-shaped operations and agent-ready publishing, with numbers you can check on the product itself.

1. 18 publish destinations in one composer. posterly supports 18 platforms as publish destinations (Google Drive is media import only, not a publish network). Compare the matrix on compatibility and the breadth notes in our platform breadth versus price study. For side-by-side product pages, see /vs/buffer, /vs/hootsuite and the rest of the /vs hub.
2. MCP that is part of the product, not a rumour. The stdio package exposes 64 tools covering 100 actions. The hosted HTTP endpoint exposes 61 tools covering 97 actions (the three signup tools stay stdio-only). Details live on /mcp. For how that compares on price and packaging, see the MCP pricing study.
3. Agency workflows from a working agency. Client groups, Agency Content Plans, guest reviewers who sign in by email, branded review pages and bulk approve are built for multi-client work, not bolted onto a single-brand tool. That story is on /use-cases/agencies.
4. Per-account brand voice, not one generic tone. Caption help learns from each connected account, so a playful DTC Instagram does not sound like a formal B2B LinkedIn page.
5. Pricing you can map to seats and accounts. Plans start from the figures on /pricing. For dated comparisons of public list prices and capacity (including agency seat maths and cheapest-scheduler intent), use our own studies: cheapest social media scheduler 2026, agency seat cost study and the MCP and platform-breadth studies above. Those pages carry "as of" research notes. We do not invent competitor prices here.

Who uses posterly

posterly is for people who need reliable publishing without turning social into a second full-time job.

• Agencies and freelancers with a client roster: keep brands in separate client groups, send content plans for approval, and publish without hunting through email threads.
• Multi-client and in-house marketing teams: share a calendar, seats and brand rules so several people can ship without crossing wires.
• Creators and faceless or clipping channels: batch captions and media, then schedule across the platforms that actually drive reach.
• Ecommerce and DTC brands: keep product drops, UGC and campaign assets on one calendar across feed, Reels, TikTok, Pinterest and more.
• Coaches, consultants and local businesses: stay visible on Google Business Profile, Instagram and LinkedIn without living in five apps.
• AI-agent builders and automation-minded operators: connect Claude, ChatGPT, Cursor and other MCP clients so agents can schedule, validate and publish with the same controls as the dashboard.

If that sounds like your week, start from pricing or the agency use case.

The team behind posterly

Alex Thorp

Founder, developer and agency owner

Alex Thorp is the founder of posterly. He is a developer and agency owner. He runs GR Agency, a digital marketing and growth agency, and built posterly around the workflows the agency needed for real clients: distinct brands, approval rounds, content calendars, account access and the risk of publishing the wrong thing in the wrong place.

That agency backstory is why posterly leans into client groups, approvals and multi-account publishing rather than a feature checklist aimed at a single imaginary brand. posterly is still meant to stay straightforward for an individual creator, while holding up for teams and agencies.

Find Alex on X at @awpthorp and on GitHub. Follow the product on X at @posterly_, on Instagram and on LinkedIn. Alex's personal site, athorp.io, is secondary context for other work.

@awpthorpGitHubalex@poster.ly