Manage Every Client's Social Media From One Dashboard

Most social media schedulers were built for a single brand managing its own accounts, and it shows the moment an agency tries to run five, ten, or twenty clients through one. Per-channel pricing punishes exactly the growth an agency wants: land a new client, add three more social accounts, and your monthly bill jumps again. Switching between clients inside a cluttered account list makes it easy to post the wrong content to the wrong brand, a mistake that's mortifying with a client watching.

That shift toward agency-managed accounts shows up in the market data. Grand View Research puts the global social media management market at $36.4 billion in 2026, projected to grow at a 24.8% compound annual rate through 2033, driven in large part by agencies and teams managing accounts on behalf of clients rather than brands running their own. Tooling built for one brand managing itself doesn't hold up at that scale.

posterly keeps clients clearly separated inside one agency workspace. Each client group has its own connected accounts and timezone, so there's no ambiguity about which Instagram or TikTok you're posting to. Just as importantly, posterly's AI learns brand voice per account rather than applying one generic tone across your whole roster, a caption for a playful DTC client won't sound like the caption for a buttoned-up B2B client, because the AI has actually learned the difference from each account's post history.

Client sign-off is built in rather than bolted on. Send any post, or a whole content plan, for approval and your client gets an email invite to a review page that carries your agency logo. They sign in with just their email address (no posterly account, no password to forget), see a live preview of exactly how each post will look on each platform, and approve, request changes, or comment, from their desk or their phone. Bulk approve clears a whole month in one tap, and every decision lands back in your dashboard with full history, so "did the client approve this?" is never a Slack archaeology exercise.

For the actual production work, posterly's bulk scheduling means an account manager can sit down and build out a full month of content for one client in a single session: upload the batch, let AI draft captions in that client's voice, and lay it across the calendar. That's the same workflow whether you're managing one Instagram or five accounts across Instagram, Facebook, TikTok, LinkedIn, and Google Business Profile for a local-business client.

Brand Visual Adapter handles the repetitive campaign-production step before scheduling. Start with one client-approved visual, choose the platforms, and posterly creates the feed, portrait, story, Pin, thumbnail, cover, and banner formats while reusing shared aspect ratios to avoid duplicate AI generations. Safe-zone guidance keeps important copy and logos away from platform controls, and the complete kit downloads as one organised ZIP. These generations draw AI credits from the Agency workspace's shared wallet, with a daily fair-use guardrail on top.

The Agency plan also includes the operational features a client roster needs: inbox automation and moderation rules, per-client timezone scheduling, analytics reports with PDF and spreadsheet exports, 20 Link in Bio pages with branding removal, 4,000 AI credits included each month covering captions, images, and AI video from one shared wallet (with daily fair-use protection). Agency API & MCP is available as a separate add-on for teams connecting external AI clients and tools.

Pricing is built around that reality too. The Agency plan is a flat $49/month for up to 100 connected social accounts, 10 workspace seats, 30 client groups, and unlimited scheduled posts, not a per-channel surcharge that makes every new client a math problem. Agencies building their own internal tools can add Agency API & MCP access separately for $29/month.