Instagram in 2026: 3B users, demographics by age and country, the Reels algorithm, content formats that perform, and how brands grow.
Platform Guides
Social Media Platform Guides
Deep, researched guides to every major social network. Who uses each platform, what it's actually used for, the content formats that work, and the algorithm signals that drive reach in 2026. Updated with the latest stats from Pew Research, DataReportal, and platform-official sources.
TikTok
TikTok in 2026: 1.9B users, 95 minutes a day, demographics by age, the For You algorithm, and TikTok Shop's $64B year.
Facebook in 2026: 3B users, 80% of 30-49s, demographics, Marketplace and Groups, Reels growth, and why the death narrative misses the data.
X (Twitter)
X in 2026: 560M users, the political flip, the Grok algorithm, demographics, and how X compares to Threads, Bluesky, and Mastodon.
LinkedIn in 2026: 1.3B members, demographics by income and seniority, why document carousels still beat video, and B2B engagement benchmarks.
YouTube
YouTube in 2026: 2.5B users, 84% of US adults, demographics by age, Shorts vs long-form economics, $32B paid to creators, and the algorithm.
Looking for a scheduling tool instead?
These guides are top-of-funnel reading. If you already know which platform you want to grow on, posterly is the AI-native scheduler built for all of them. Plan, publish, and analyse in one place.
See pricing