Social Media Platform Guides

Instagram in 2026: 3B users, demographics by age and country, the Reels algorithm, content formats that perform, and how brands grow.

TikTok in 2026: 1.9B users, 95 minutes a day, demographics by age, the For You algorithm, and TikTok Shop's $64B year.

Facebook in 2026: 3B users, 80% of 30-49s, demographics, Marketplace and Groups, Reels growth, and why the death narrative misses the data.

X in 2026: 560M users, the political flip, the Grok/Phoenix algorithm, what For You rewards, demographics, and how X compares to Threads, Bluesky, and Mastodon.

LinkedIn in 2026: 1.3B members, demographics by income and seniority, why document carousels still beat video, and B2B engagement benchmarks.

YouTube in 2026: 2.5B users, 84% of US adults, demographics by age, Shorts vs long-form economics, $32B paid to creators, and the algorithm.

Threads in 2026: 400M+ users, 141M daily mobile users, demographics, algorithm, brand presence, and how it compares to X, Bluesky, and Mastodon.

Pinterest in 2026: 631M users, 5B monthly searches, 2.2x higher purchase intent, demographics, algorithm, content formats, and how brands convert.

Google Business Profile in 2026: 200M+ businesses, the Map Pack, ranking factors, reviews impact, GBP posts, and what changed in 2025-2026.

Telegram in 2026: 1B users, 500M DAU, broadcast Channels with no algorithm, 100% subscriber reach, Stars monetization, and how it differs from WhatsApp.

Bluesky in 2026: 43M users, the AT Protocol, custom feeds, journalist-heavy audience, composable moderation, and how it compares to X, Threads, and Mastodon.

Canva

Canva in 2026: 265M users, 31M paying, $4B ARR, Magic Studio AI, demographics, Canva for Enterprise, and how it compares to Adobe and Figma.

GitHub in 2026: 180M+ developers, the Octoverse data, TypeScript overtakes Python, Copilot's 4.7M paid users, and how technical creators build audience here.

Discord in 2026: 200M+ monthly users, 32.6M servers, no algorithmic feed, announcement channels, webhooks, monetization, and how brands build communities.

Slack in 2026: 47.2M DAU est., 750K+ orgs, 77% of Fortune 100, channels, threads, Connect, and how to schedule posts into it.

Mastodon in 2026: 10.5M registered users, ActivityPub federation, nonprofit governance, and how it compares to Bluesky, Threads, and X.

Dev.to in 2026: 3M+ registered developers, MLH's February acquisition, canonical_url syndication, and how devrel teams publish and cross-post here.

Hashnode in 2026: own-domain developer blogging, the new Pro tier, GraphQL API access, and how it compares to Dev.to, Medium, and self-hosting.

WordPress in 2026: 41.5% of all websites, the state of the platform, why owned blogs beat rented reach, and how to schedule posts.

Lemmy in 2026: the federated Reddit alternative. Honest stats (~50K MAU), instances, ActivityPub, sorting, community norms, and how to post without bans.

Claude in 2026: models, pricing, MCP connectors, Claude Code and Cowork, plus a step-by-step guide to connecting Claude to posterly for social scheduling.

ChatGPT in 2026: 900M weekly users, plans and models, how MCP apps and plugins work, and how to connect ChatGPT to posterly to schedule social posts.

Grok Bot

Grok Bot in 2026: pricing, remote-only MCP, skills and routines, and how to connect Grok Bot to posterly to schedule social posts across 18 platforms.

Cursor in 2026: SpaceXAI acquisition, pricing, MCP transports and the Marketplace, plus how to connect Cursor to posterly for social scheduling.

OpenClaw in 2026: what the self-hosted gateway does, skills and ClawHub, MCP config, and how to connect OpenClaw to posterly across 18 social platforms.

Hermes Agent by Nous Research in 2026: skills, YAML MCP config, cron and gateways, and how to connect Hermes to posterly to schedule social posts.

Poke by Interaction in 2026: pricing, custom MCP integrations, and how to connect Poke to posterly to schedule social posts by text across 18 platforms.