Released Instagram usernames
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Platform Guides
Social Media Platform Guides
Deep, researched guides to every major social network. Who uses each platform, what it's actually used for, the content formats that work, and the algorithm signals that drive reach in 2026. Updated with the latest stats from Pew Research, DataReportal, and platform-official sources.
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How-to guides
Platform guides
Instagram in 2026: 3B users, demographics by age and country, the Reels algorithm, content formats that perform, and how brands grow.
TikTok
TikTok in 2026: 1.9B users, 95 minutes a day, demographics by age, the For You algorithm, and TikTok Shop's $64B year.
Facebook in 2026: 3B users, 80% of 30-49s, demographics, Marketplace and Groups, Reels growth, and why the death narrative misses the data.
X (Twitter)
X in 2026: 560M users, the political flip, the Grok/Phoenix algorithm, what For You rewards, demographics, and how X compares to Threads, Bluesky, and Mastodon.
LinkedIn in 2026: 1.3B members, demographics by income and seniority, why document carousels still beat video, and B2B engagement benchmarks.
YouTube
YouTube in 2026: 2.5B users, 84% of US adults, demographics by age, Shorts vs long-form economics, $32B paid to creators, and the algorithm.
Threads
Threads in 2026: 400M+ users, 141M daily mobile users, demographics, algorithm, brand presence, and how it compares to X, Bluesky, and Mastodon.
Pinterest in 2026: 631M users, 5B monthly searches, 2.2x higher purchase intent, demographics, algorithm, content formats, and how brands convert.
Google Business Profile
Google Business Profile in 2026: 200M+ businesses, the Map Pack, ranking factors, reviews impact, GBP posts, and what changed in 2025-2026.
Telegram
Telegram in 2026: 1B users, 500M DAU, broadcast Channels with no algorithm, 100% subscriber reach, Stars monetization, and how it differs from WhatsApp.
Bluesky
Bluesky in 2026: 43M users, the AT Protocol, custom feeds, journalist-heavy audience, composable moderation, and how it compares to X, Threads, and Mastodon.
Canva
Canva in 2026: 265M users, 31M paying, $4B ARR, Magic Studio AI, demographics, Canva for Enterprise, and how it compares to Adobe and Figma.
GitHub
GitHub in 2026: 180M+ developers, the Octoverse data, TypeScript overtakes Python, Copilot's 4.7M paid users, and how technical creators build audience here.
Discord
Discord in 2026: 200M+ monthly users, 32.6M servers, no algorithmic feed, announcement channels, webhooks, monetization, and how brands build communities.
Slack
Slack in 2026: 47.2M DAU est., 750K+ orgs, 77% of Fortune 100, channels, threads, Connect, and how to schedule posts into it.
Mastodon
Mastodon in 2026: 10.5M registered users, ActivityPub federation, nonprofit governance, and how it compares to Bluesky, Threads, and X.
Dev.to
Dev.to in 2026: 3M+ registered developers, MLH's February acquisition, canonical_url syndication, and how devrel teams publish and cross-post here.
Hashnode
Hashnode in 2026: own-domain developer blogging, the new Pro tier, GraphQL API access, and how it compares to Dev.to, Medium, and self-hosting.
WordPress
WordPress in 2026: 41.5% of all websites, the state of the platform, why owned blogs beat rented reach, and how to schedule posts.
Lemmy
Lemmy in 2026: the federated Reddit alternative. Honest stats (~50K MAU), instances, ActivityPub, sorting, community norms, and how to post without bans.
Claude
Claude in 2026: models, pricing, MCP connectors, Claude Code and Cowork, plus a step-by-step guide to connecting Claude to posterly for social scheduling.
ChatGPT
ChatGPT in 2026: 900M weekly users, plans and models, how MCP apps and plugins work, and how to connect ChatGPT to posterly to schedule social posts.
Grok Bot
Add Posterly as a custom MCP in Grok Bot and schedule posts across 18 networks. Step-by-step connectors setup, limits, and a free trial.
Cursor
Cursor in 2026: SpaceXAI acquisition, pricing, MCP transports and the Marketplace, plus how to connect Cursor to posterly for social scheduling.
OpenClaw
OpenClaw in 2026: what the self-hosted gateway does, skills and ClawHub, MCP config, and how to connect OpenClaw to posterly across 18 social platforms.
Hermes Agent
Hermes Agent by Nous Research in 2026: skills, YAML MCP config, cron and gateways, and how to connect Hermes to posterly to schedule social posts.
Poke
Poke by Interaction in 2026: pricing, custom MCP integrations, and how to connect Poke to posterly to schedule social posts by text across 18 platforms.
Looking for a scheduling tool instead?
These guides are top-of-funnel reading. If you already know which platform you want to grow on, posterly is the AI-native scheduler built for all of them. Plan, publish, and analyse in one place. For all-in cost at 5 and 10 accounts, read the cheapest social media scheduler in 2026.