Hootsuite in 2026: $99 per User, Billed Annually

Hootsuite was one of the first social media management platforms, launching back in 2008. It built its reputation on enterprise-grade features, social listening, team approval workflows, and detailed analytics dashboards. Hootsuite's plans page offers a 14-day free trial rather than a free plan. The public entry price is $99 per user a month, billed annually, which is a hard sell for a solo creator.

Prices checked on hootsuite.com/plans on 7 October 2026. The page publishes annual prices only. Standard is $99 per user a month, billed annually, for up to 10 social accounts, and the card includes generating posts and images with AI. Professional is $199 per user a month, billed annually, with unlimited social accounts. Advanced is $399 per user a month, billed annually. Enterprise is custom. There is no published monthly rate on that page. One Standard user against posterly Starter at $7 a month is $1,104 over a year. One Professional user against Starter is $2,304 over a year. The price card on this page uses those annual per-user rates.

Beyond pricing, Hootsuite's interface has become a common complaint. The dashboard was designed in an era of desktop-first web apps, and it shows. Navigating between streams, composing posts, and checking analytics requires clicking through multiple layers of menus. posterly's Composer was built for modern workflows: select your accounts, write (or generate) your caption, pick a time, and publish. With the optional API & MCP add-on, your preferred AI can also use posterly tools through natural-language chat.

Hootsuite does have strengths in social listening that posterly doesn't replicate, if you need real-time brand mention tracking across the web, Hootsuite may still be the right fit. But for team workflows, posterly now covers the essentials at a fraction of the price: workspace seats with roles, client groups, and a client approval workflow where reviewers sign off from a dedicated review page. For the vast majority of users who need reliable scheduling, AI content tools, and multi-platform publishing, posterly delivers more for less.

Migration is simple. Connect your social accounts to posterly, and you're live. There's no data lock-in, Hootsuite doesn't hold your content hostage. Start scheduling in posterly while your remaining Hootsuite queue publishes out.

For nine scheduling tools compared on all-in cost, see the Hootsuite alternatives 2026 roundup.