Schedule Threads Posts with Meta Integration

Connecting Threads

Threads is linked to your Instagram account, so connecting is handled through Meta's OAuth flow. When you connect your Instagram Professional account to posterly, Threads publishing is enabled automatically. You don't need to connect Threads separately — it comes along with your Instagram connection.

Scheduling Threads posts

Open the Composer, select your Threads account, and write your post. Threads allows up to 500 characters per post — concise, conversational content works best. You can attach a single image or video to your post. posterly's AI generates Threads-optimised content: short, engaging, and designed to spark conversation.

Text-first platform

Unlike Instagram, Threads is a text-first platform. While images and videos are supported, the highest-performing Threads content tends to be well-crafted text posts — opinions, questions, behind-the-scenes thoughts, and conversation starters. posterly's AI leans into this, generating punchy text content rather than media-heavy posts.

Cross-posting strategy

Many creators post the same content to both X and Threads. posterly makes this easy — write one post in the Composer, select both your X and Threads accounts, and schedule once. The AI can also generate platform-specific variations: a more conversational tone for Threads and a more direct style for X.

Best times to post on Threads

Threads is still a relatively new platform, so engagement patterns are still forming. Early data suggests morning hours (7-9am) and evening hours (7-10pm) see the most activity. The AI Agent can suggest times based on your posting history.