UTM Link Builder
Add campaign parameters to your URLs so you can track Custom Campaigns in Google Analytics.
The full website URL (e.g. https://www.example.com)
The referrer: (e.g. google, newsletter)
Marketing medium: (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads
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What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags you add to the end of a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to Google Analytics for tracking.
The 5 Standard UTM Parameters:
- Source (utm_source): Identifies which site sent the traffic (e.g. google, newsletter).
- Medium (utm_medium): Identifies what type of link was used (e.g. cpc, email).
- Campaign (utm_campaign): Identifies a specific product promotion or strategic campaign (e.g. spring_sale).
- Term (utm_term): Identifies search terms.
- Content (utm_content): Identifies what specifically was clicked to bring the user to the site (e.g. banner, textlink).
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