UTM Link Builder
Add campaign parameters to your URLs so you can track Custom Campaigns in Google Analytics.
The full website URL (e.g. https://www.example.com)
The referrer: (e.g. google, newsletter)
Marketing medium: (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads
Generated URL
Fill out the form to generate your UTM link...
Pro Tip: UTM parameters are case-sensitive. It's best practice to use lowercase for all values to avoid fragmented data in Google Analytics.
What are UTM parameters?
UTM (Urchin Tracking Module) parameters are tags you add to the end of a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to Google Analytics for tracking.
The 5 Standard UTM Parameters:
- Source (utm_source): Identifies which site sent the traffic (e.g. google, newsletter).
- Medium (utm_medium): Identifies what type of link was used (e.g. cpc, email).
- Campaign (utm_campaign): Identifies a specific product promotion or strategic campaign (e.g. spring_sale).
- Term (utm_term): Identifies search terms.
- Content (utm_content): Identifies what specifically was clicked to bring the user to the site (e.g. banner, textlink).