Changelog

Your Instagram data, all in one place.

We just launched Instagram Analytics, a dedicated dashboard that tracks everything that matters about your Instagram performance. No more switching between apps to understand what's working.

What you get

• KPI Summary Cards, Followers, reach, views, and engagement rate at a glance, with period-over-period change indicators.
• Follower Growth Chart, Track how your audience grows (or shrinks) over time with daily snapshots.
• Reach & Views Chart, See how far your content travels, with impressions and reach plotted over your selected date range.
• PostPulse Engagement, Every post's likes, comments, saves, and shares visualized in one interactive chart. Spot trends instantly.
• Top Performing Posts, Your best posts ranked by engagement, reach, or saves. Sortable and clickable.
• Reels Performance, Average watch time, replays, skip rate, and reposts for your Reels content.
• Content Mix, Breakdown of your content types (images, carousels, reels) so you know what you're publishing most.
• Best Time to Post, Heatmap showing when your audience engages most, based on your actual posting history.
• Engagement Rate Trend, Track your engagement rate over time, calculated both by reach and by followers.
• Audience Demographics, See your followers by age & gender (population pyramid), top cities, and top countries with flag emojis.
• Story Insights, Active stories sync with reach, impressions, replies, taps, and exits.
• Auto-Sync Every 6 Hours, Your data refreshes automatically in the background. No manual syncing needed.

How to get started

1. Go to Analytics
2. Select your Instagram account from the dropdown
3. Hit Sync to pull in your data for the first time
4. Explore your dashboard, use the date range picker to adjust the window

Good to know

• Requires an Instagram Business or Creator account.
• Audience demographics need at least 100 followers to display.
• Analytics is currently Instagram only (beta). More platforms coming soon.
• Available on Pro, Power User, and Agency plans.

Tag people on Instagram, stand out on Facebook

Two highly requested features are here: Instagram user tagging for feed posts and carousels, and Facebook colored background posts for text-only updates.

What's new

• Instagram User Tagging, Tag @usernames directly from the composer. Enter comma-separated usernames and they'll be applied when your post publishes. Works on feed image posts and carousels.

• Facebook Colored Backgrounds, Choose from 8 gradient presets to give your text-only Facebook posts a bold, colorful background. Perfect for announcements, quotes, and engagement posts.
• Live Preview, Both features update in real time in the post preview panel so you can see exactly how your post will look before publishing.

How to use it

Instagram tagging:

1. Open the composer and select an Instagram account
2. In the Instagram tab, click the @ icon in the caption toolbar
3. Enter usernames separated by commas (e.g. johndoe, janedoe, acmebrand)
4. Tags are applied automatically when the post publishes

Facebook colored backgrounds:

1. Open the composer and select a Facebook account
2. In the Facebook tab, click the palette icon in the caption toolbar
3. Click a color swatch to select a gradient, or click ✕ to remove it
4. Write your caption and publish. The background only applies to text-only posts (posts with media use the standard layout)

Good to know

• Instagram tagging works on feed image posts and carousels. Reels and stories don't support user tags via the API.
• Facebook colored backgrounds only apply to text-only posts. If your post has an image or video, the background setting is ignored.
• No additional permissions or reconnection needed, both features work with your existing connected accounts.

Hold Posts Without Losing Your Schedule

Ever needed to hold a post while you wait for approval, finalize copy, or simply aren't sure about the timing? Previously your only options were to save as draft (losing the scheduled time) or delete it entirely.

Now you can pause any scheduled post to put it in a holding pattern. The original scheduled time is preserved, and the post won't publish until you resume it.

What's new

• Pause button on scheduled posts across all views (list, table, calendar, card)
• Resume button to bring paused posts back to scheduled, if the time has passed, you'll be prompted to pick a new one
• Bulk pause & resume in table view for managing multiple posts at once
• Paused status filter in the dashboard to see all held posts
• Paused posts can still be edited, duplicated, or saved as draft

How to use it

1. Find a scheduled post in any view
2. Click Pause (or the ⏸ icon in table view)
3. The post moves to "Paused" status, it won't publish
4. When ready, click Resume to bring it back

That's it. No confirmation dialogs, no lost data.

Design Studio Just Got a Major Upgrade

Two big additions to Design Studio that bring it much closer to a full design tool like Canva.

Multi-page designs

You can now create designs with multiple pages, perfect for carousel posts, slide decks, or story sequences.

• Add pages using the "+" button in the new page strip on the left
• Duplicate any page to reuse a layout with different content
• Reorder pages by moving them up or down
• Delete pages you no longer need (minimum one page always remains)
• Per-page undo/redo, each page has its own independent history, so undoing on page 2 won't affect page 1
• Per-page background colour, set a different background for each page
• PageUp/PageDown keyboard shortcuts to quickly flip between pages

Multi-page export

When exporting a multi-page design, you can choose to download or use in a post:

• Current page, exports just the active page
• All pages, exports every page as separate images, perfect for carousel posts

Unsplash integration

Browse millions of free, high-quality stock photos without leaving Design Studio.

• Click the Image tool and switch to the Unsplash tab
• Search for any topic, landscapes, food, people, textures, anything
• Filter by orientation, landscape, portrait, or square
• Click to add any photo directly to your canvas at full resolution
• Proper attribution included as required by Unsplash

Backward compatible

Existing single-page designs load exactly as before. The new multi-page format is stored alongside your existing designs with no migration needed.

More Power Across Your Platforms

A batch of features that unlock capabilities the platform APIs support but posterly didn't expose yet, until now.

X/Twitter Polls

Create polls directly from the composer. Add 2-4 options, set a duration (5 minutes to 7 days), and publish. Polls and media are mutually exclusive per the X API, and polls can't be used in threads, the composer enforces both automatically.

Who Can Reply (X/Twitter & Threads)

Control who can respond to your posts on both X and Threads:

• Everyone (default)
• People you follow
• Mentioned only

The setting appears in the composer toolbar for both platforms and applies to every post type, single posts, threads, and polls.

Alt Text for Accessibility

Add descriptive alt text to your images when posting to Instagram, X/Twitter, and Threads. The alt text input appears below your media preview (single images) or below each carousel item. Screen readers use this text to describe your images to visually impaired users.

Google Business Profile Events & Offers

GBP posts now support three post types:

• Standard, the default, same as before
• Event, add an event title, start/end date and time, and a call-to-action button (Book, Order, Shop, Learn More, Sign Up, or Call)
• Offer, add a coupon code, redemption URL, and terms & conditions

Select the post type from the dropdown that appears when composing for a Google Business Profile account.

posterly Now Supports 11 Platforms

Two new platforms join the lineup. Both use simple credential-based connections, no developer portals, no OAuth apps, no API keys.

Telegram

Post to Telegram channels and groups directly from posterly. Create a bot via @BotFather, add it as an admin to your channel or group, and paste the token in Accounts.

• Text, photos, videos, and GIFs
• Media groups, up to 10 photos/videos in a single message
• HTML formatting in captions (bold, italic, links, code)
• Public channel links generated automatically for published posts

Bluesky

Schedule posts to Bluesky with the same composer you use for everything else. Connect with your handle and an App Password.

• Text and images, up to 4 images per post
• Automatic rich text links, URLs in your caption are converted to clickable links
• Custom domain support, works with any PDS, not just bsky.social
• Session auto-refresh, tokens are refreshed automatically, with app password fallback

How to Connect

Head to Accounts in your dashboard. You'll see Telegram and Bluesky in the platform list. Both open a simple dialog, no redirects, no OAuth screens.

Every Feature, Documented

posterly now has a built-in documentation centre at Dashboard > Docs. Browse 40 articles across 12 categories covering every feature in detail.

What's included

• Getting Started, Onboarding, connecting accounts, key concepts
• Scheduling, Composer, calendar, list, table, and bulk upload
• AI Features, AI Agent, captions, image generation, video creation
• Creative Studio, Design Studio, media library, LinkedIn carousels, Google Drive import
• Workspaces, Teams, roles, client approval flows
• Google Business, Reviews, profile auditor, review request campaigns
• Integrations, REST API, MCP server, Canva import
• And more, Analytics, billing, labels, keyboard shortcuts, platform-specific guides

Search everything

Press ⌘/ while in docs to search across all articles instantly. Results show titles, descriptions, and categories.

Navigate naturally

Each article has previous/next links, breadcrumb navigation, and a collapsible sidebar. On mobile, the sidebar becomes a slide-out menu.

Always up to date

Every new feature ships with a corresponding docs page. As posterly grows, so does the documentation.

Find it in Settings > Docs in the sidebar.

One Link for Everything

Your Instagram bio only has room for one link. Now that link can be a page that shows everything, your links, social profiles, and recent posts, all hosted on poster.ly.

How it works

1. Go to Link in Bio in the sidebar
2. Pick your URL (poster.ly/u/your-name) and add a display name and bio
3. Add as many links as you need, drag to reorder, toggle visibility on each one
4. Choose from 8 themes to match your brand
5. Share your link in your Instagram, TikTok, or any other bio

What's included

• Social icons auto-populate from your connected accounts, no manual setup
• Recent posts grid shows your latest published content with platform badges
• 8 preset themes including Dark, Coral, Sunset, Minimal, Forest, Ocean, and Lavender
• Click analytics with page views, link clicks, CTR, and top referrers
• Custom avatar upload for your profile photo
• SEO-optimized with Open Graph tags for rich previews when shared

Why this matters

Competitors charge extra for link-in-bio pages. posterly includes it on every plan. Your scheduling tool, your content hub, and your bio link, all in one place.

Flip Through Posts Without Closing the Modal

When you're reviewing scheduled content, closing and reopening the preview modal for every post slows you down. Now you can navigate between posts directly from the modal.

How it works

• Open any post from the calendar, list, table, or card view
• Use the left and right arrow buttons on either side of the modal to move between posts
• Or press the left/right arrow keys on your keyboard for hands-free browsing

Smart details

• Arrow keys are disabled while you're editing a caption, so you won't accidentally navigate away mid-edit
• Navigation buttons only appear when there's a previous or next post to move to
• Your scroll position and any open menus reset cleanly between posts

Why this matters

If you're managing a week of content across multiple accounts, you can now review every post in sequence, checking captions, media, and scheduling times, without touching the close button once. It turns a repetitive click-open-close workflow into a smooth, continuous review.

Three quality-of-life updates that make planning content easier and help you get more out of posterly.

370+ event days, right on your calendar

Your calendar now includes fun and themed event days, World Pizza Day, National Coffee Day, International Dog Day, and hundreds more. Browse by category (Food & Drink, Animals, Tech & Science, Health & Wellness, and others) and toggle the ones you care about.

These show up directly on your calendar view, so you can spot content opportunities without leaving posterly.

Country holidays toggle

Public holidays for your country were already on the calendar, but now you can turn them off with a single toggle in the calendar toolbar. Useful when you want a cleaner view focused on your own scheduled content.

Dashboard tips and what's new

The dashboard welcome section now rotates helpful tips and latest feature announcements. Whether you are new to posterly or have been here a while, this keeps useful shortcuts and new capabilities visible without getting in the way.

Creating social-ready video content just got a lot faster. We added 6 ready-to-go video presets to AI Video, each designed around a proven UGC format.

Pick a style, hit generate

Instead of writing a prompt from scratch, tap a preset card and we pre-fill the prompt, aspect ratio, duration, and model for you. Tweak it to match your product, then generate.

Product Review preset

6 presets available now

• Product Review, Person talking to camera, reviewing a product. Classic UGC format.
• Testimonial, Authentic customer testimonial, warm home setting, direct-to-camera.
• Unboxing, Overhead ASMR-style unboxing with elegant packaging reveals.
• Day in the Life, Cinematic lifestyle montage, morning routine, golden hour lighting.
• Product Showcase, Clean, rotating hero shot with studio lighting. Great for ads.
• How-To Tutorial, Step-by-step hands-on demonstration, overhead angle.

Product Showcase preset

Day in the Life preset

Preview before you generate

Hover over any preset card to see a video preview of the style. Click the play button to watch it full-size in a modal, then hit "Use this preset" to load the settings.

What changed under the hood

• Preset cards show hover-to-play video previews so you can see the style before generating
• All preview videos are compressed thumbnails (under 1MB total), page loads stay fast
• Videos now appear in your AI Images history with proper type labels and prompts from the Veo job

How to access

Go to AI Video in the sidebar. The presets appear at the top of the page, click any card to load it.

You can now run client work inside a proper Workspace in posterly.

A workspace is your top-level container for people, clients, and approvals.

What a workspace gives you

• Team seats with roles (Owner, Admin, Publisher, Editor, Viewer)
• Client/Group structure inside the workspace
• Guest reviewers per client (non-paying users)
• Client approval flow with comment, approve, request changes, and reject
• Timezone defaults at workspace level, with client-level overrides

Why this matters

If you run an agency, you can now keep internal teammates and external clients separated while still collaborating in one system.

• Team members get role-based access
• Guests only see the client review scope you invite them to
• Scheduling stays consistent across regions (UK, UAE, US, etc.)

Timezone model (important)

• posterly stores schedule timestamps in UTC internally
• Each client/group can have its own IANA timezone (for example Europe/London, Asia/Dubai)
• Scheduling and review screens display times in that client timezone

Where to find it

Go to Dashboard → Workspace to:

1. Set workspace defaults
2. Invite team members
3. Create clients/groups
4. Invite guest reviewers
5. Configure timezone per client

Current rollout

For now, plans include one workspace with plan-based limits on seats and clients/groups. This keeps setup simple while still enabling agency workflows.

posterly now has an MCP server and a public REST API, so you can schedule posts directly from the AI tools you already use.

Talk to your AI, posts appear on your socials

Connect posterly to Claude Desktop, ChatGPT, Cursor, Windsurf, or any MCP-compatible client. Then just say what you want:

• "Post this photo to my Instagram tomorrow at 9am"
• "Write a LinkedIn post about our product launch and schedule it for Monday"
• "Show me my scheduled posts for this week"

What's included

• List accounts, see all your connected social accounts
• Create posts, schedule to any platform with captions, media, and platform-specific settings
• Native controls, use Instagram collaborators, YouTube privacy and thumbnails, TikTok interaction settings, Pinterest boards, Google Business events/offers, X polls, Threads reply controls, and Bluesky alt text from API or MCP
• Upload media, images up to 10MB, videos up to 50MB
• Find available slots, smart scheduling finds gaps in your calendar
• List posts, check what's scheduled, published, or in draft

Easy setup

Install the MCP server with one command:

npx posterly-mcp-server

Add your API key, and you're ready to go. Full setup instructions for every client are on the MCP page.

Pricing

API access is a $3/month add-on to any posterly plan. Enable it from your API & MCP page.